About Thoven
Reimagining music education for the modern world
Our Mission
Thoven is reimagining music education for the modern world. We empower teachers with professional tools, give parents clarity into their child's growth, and inspire students with engaging, gamified learning experiences.
Our Story
Thoven began with a simple frustration: as a private piano teacher, Keri struggled with high marketplace fees, chasing payments, and juggling multiple apps to manage lessons. After countless conversations with other teachers facing the same challenges, she partnered with Andres to build a better way.
From Miami to San Francisco, our journey has been guided by one belief: music education should be accessible, sustainable, and inspiring for everyone — teachers, students, and families alike.
What We're Building
One place to run your studio. Scheduling, payments, classes, and a unified calendar — so teachers stop duct-taping five different apps together.
A marketplace to get discovered. Teachers create a profile, get found by local families, and grow their studio — no more relying on word of mouth alone.
A learning experience students actually want to open. XP, levels, and streaks that make progress visible and practice worth celebrating.
Full transparency for families. Parents see upcoming lessons, lesson balances, and their child's progress — no guessing, no chasing.
A future with AI support. Assistants that help educators plan and give learners personalized practice guidance.
Who Thoven Is For
Private music teachers who are tired of juggling Venmo, spreadsheets, and group chats just to run their studio. You got into this to teach — not to chase payments or manage calendars. Thoven handles the business side so you can focus on what you do best.
Parents who want more than a name from a Facebook group. You want a teacher you can trust, a schedule that actually works, and real visibility into what your child is learning — without the back-and-forth texts.
Students who learn better when it feels like a game. Progress bars, levels, and streaks turn practice into something worth showing up for — not just another thing on the to-do list.
Our Team
We're a teacher–founder team building with passion and purpose:
Andres Martinez
Product & Go-to-Market Strategy
Keri Erten
Teacher Experience & Pedagogy
We're supported by experienced advisors in education, technology, and product who share our vision of modernizing music learning.
Our Values
Learning-First, Human Connection — Respecting teachers, students, and parents.
Curiosity & Urgency — Moving fast, asking hard questions, and always iterating.
Transparency & Trust — Building tools and a community that put safety and clarity first.
Join Us
Thoven is more than a platform — it's a growing community of teachers and families who believe music education deserves better tools. Whether you're a teacher looking to simplify your studio, a parent searching for the right fit, or a student ready to level up — there's a place for you here.