About Thoven
Reimagining music education for the modern world
Our Mission
Thoven is reimagining music education for the modern world. We empower teachers with professional tools, give parents clarity into their child's growth, and inspire students with engaging, gamified learning experiences.
Our Story
Thoven began with a simple frustration: as a private piano teacher, Keri struggled with high marketplace fees, chasing payments, and juggling multiple apps to manage lessons. After countless conversations with other teachers facing the same challenges, she partnered with Andres to build a better way.
From Miami to San Francisco, our journey has been guided by one belief: music education should be accessible, sustainable, and inspiring for everyone — teachers, students, and families alike.
What We're Building
A teacher-first platform: scheduling, payments, class dashboards, and progress tracking in one hub.
Engaging learning tools: gamified progress, badges, and clear milestones that motivate students.
Transparent, simple management: lessons, reminders, and progress updates made effortless.
A future with AI support: assistants that help educators plan, and give learners personalized practice guidance.
Who We Serve
Teachers like Jasmine, who want to grow their studio and spend more time teaching instead of managing admin.
Parents like Emily & David, who want trusted teachers and clear visibility into their child's progress.
Students like Marcus, who stay motivated when lessons feel fun, interactive, and rewarding.
Our Team
We're a teacher–founder team building with passion and purpose:

Andres Martinez
Product & Go-to-Market Strategy

Keri Erten
Teacher Experience & Pedagogy
We're supported by experienced advisors in education, technology, and product who share our vision of modernizing music learning.
Our Values
Learning-First, Human Connection — Respecting teachers, students, and parents.
Curiosity & Urgency — Moving fast, asking hard questions, and always iterating.
Transparency & Trust — Building tools and a community that put safety and clarity first.
Join Us
A teacher-first platform: scheduling, payments, class dashboards, and progress tracking in one hub.
Engaging learning tools: gamified progress, badges, and clear milestones that motivate students.
Transparent, simple management: lessons, reminders, and progress updates made effortless.
A future with AI support: assistants that help educators plan, and give learners personalized practice guidance.
